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Golf Business Forum Heads to TPC Sawgrass

May 4, 2016

London, England: The 2016 HSBC Golf Business Forum, the world’s premier golf business event for industry leaders and decision makers, will be staged at the Marriott Sawgrass Resort and Spa from November 28-December 1.

Known as the home of The Players Championship on the PGA Tour, the Marriott and TPC Sawgrass will host the first HSBC Golf Business Forum on American soil and the 13th in the history of the event, having previously taken place in China, Abu Dhabi and St Andrews.

The two-day event will feature an action-packed agenda of the game’s most influential voices, leaders, decision-makers and global innovators from all corners of the golf industry.

Attendees will enjoy keynote speakers, take part in thought leadership and networking sessions … and play the famous TPC Sawgrass Stadium course on December 1.

Commenting on taking the Forum to the USA for the first time, Giles Morgan, Global Head of Sponsorship and Events at HSBC said: “The HSBC Golf Business Forum is one of the world’s premier golf business events and provides delegates with second-to-none networking opportunities.

“We are delighted to announce that we are bringing the Forum to the US for the first time, and to a PGA Tour venue as iconic as TPC Sawgrass. 2016 is a monumental year for golf and I’m certain that this year’s event will provide the perfect platform for the industry’s most influential figures and key decision makers to reflect on an exciting year, and debate the future of the game.”

Guy Kinnings, Global Head of Golf at IMG, an Executive Member of the Asian Golf Industry Federation, said: “As one of the world’s largest and most significant golf business events, we are pleased to bring our two-day conference to one of the most popular golf markets on the globe.

“TPC Sawgrass is one of the main hubs of the PGA Tour and we look forward to welcoming the industry’s most important figures and companies at the end of an action-packed year for the history of golf.”