Palm Beach Gardens, United States: PGA professionals, golf buyers and industry leaders will be able to preview and test the newest innovations in equipment, advance their merchandising and club-fitting techniques, and meet with executives of golf equipment market leaders among approximately 1,000 golf companies and brands exhibiting at next month’s 64th PGA Merchandise Show.
Top equipment, technology and training aid companies including Titleist, a Full Business Member of the Asian Golf Industry Federation, will present their latest products and offer testing and merchandising programmes at the PGA Show Outdoor Demo Day at Orange County National Golf Centre on January 24; and at the PGA Merchandise Show at the Orange County Convention Centre from January 25-27.
Top companies and brands throughout the golf industry utilise the PGA Merchandise Show, ‘the Major of Golf Business’, to launch the new season, demonstrate their latest product lines, connect with influential PGA Professionals and golf retailers from around the world, and grow the business of golf.
In addition to demonstrations of the latest equipment and technology at the PGA Show Outdoor Demo Day and exciting displays on the PGA Show Floor, many equipment and technology companies will utilise approximately 45 hitting bays of the PGA Show Equipment Test Centre; deliver product presentations on the PGA Forum Stage; and host PGA professional and buyer events within the convention centre and at hospitality venues throughout Orlando during PGA Show Week.
“The PGA Merchandise Show Floor represents the very best names in golf, from market leaders and established golf manufacturers to service and accessory providers, and inventive start-up companies,” said PGA Golf Exhibitions Event Director Marc Simon.
“These influential companies and brands create an unmatched resource to build business in 2017. In addition to sourcing from every sector of golf, PGA Show Week is full of opportunities to personally test the newest equipment and technology, learn the latest merchandising strategies, meet with industry leaders, network among peers, and drive the business of the game forward.”