FJ emPOWER – Comfort and Style

July 3, 2015

sea_EmPower_15_group01_720x480_72_RGBSingapore: FootJoy has introduced a progressive new golf shoe for women, called emPOWER.

Designed with bold athletic styling, emPOWER provides a comfortable, eye-catching, lightweight spikeless footwear option that performs.

EmPOWER’s distinctive look begins with a BreathEasy sports mesh upper. The colour-splashed upper delivers premium breathability, keeping the foot cool throughout the day, while still providing one-year waterproof protection.

From a performance perspective, MaxGrip traction pods are integrated into the outsole and provide the additional traction to make confident swings throughout the round.

As with all women’s shoes in the FJ line, emPower was created specifically to deliver comfortable performance. Developed on the women’s Power Last, emPower offers a rounded, athletic toe character, generous fit across the forefoot with a slightly narrow heel.

A new, soft underfoot foam provides EveryStep comfort and a massaging footbed ensures comfort throughout the round.

“When we speak with female players during our market research visits, the two most important shoe attributes they request are, almost unanimously, ‘comfort and style’,” said Mike Foley, Director or Footwear Marketing.

“The emPOWER shoe was made to address those two attributes head on by combining aggressive, contemporary styling with innovative underfoot comfort features.”

emPower_huvr_438x720_72_RGBFeatures and Benefits:

*BreathEasy sports mesh uppers for cool comfort throughout the round.

*MaxGrip traction pods ensure a slip free round.

*A soft foam outsole for EveryStep comfort

*The massaging footbed provides an invigorating gentle massage throughout the day

*One year waterproof warranty

FootJoy is part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.