Step into the Next Big Thing With FJ’s Hyperflex

January 27, 2015

FJ-Hyperflex-2Singapore: FootJoy has unveiled HYPERFLEX, the most distinctive footwear category in its history.

Featuring innovative materials, like the new FlexGrid exoskeleton, HYPERFLEX delivers lightweight support and cushioning, enabling golfers to play at their highest level.

Targetted at the 25 to 39 age group, HYPERFLEX will be available in five colours including three BOA lacing system – navy/electric green [BOA], white/grey/blue [BOA], charcoal/orange [BOA], black and orange/charcoal.

The most striking feature of the new HYPERFLEX golf shoe, which will be available in stores from mid-March, is the upper.

Most athletic shoes are constructed with soft, mesh upper materials that are ideal for running and activities that don’t require a great deal of lateral movement.

However, for FJ’s research & development team, the key was to keep those comfort qualities in place but also deliver the support, stability and waterproof characteristics required for golf.

Through extensive testing, this balance was achieved utilising a material never before used in golf shoes, called FlexGrid.

The very distinctive FlexGrid upper was inspired by the Leonard P. Zakim Bunker Hill Bridge in Boston, Massachusetts. When viewing this type of cable-stayed bridge at different angles, the cables create a grid offering tremendous strength and support, all the while maintaining a sleek, lightweight and technical appearance – similar to FlexGrid.

The FlexGrid exoskeleton is strong enough to keep the foot from rolling laterally during the golf swing but also conforms to the foot and allows it to flex. The base layer that supports the exoskeleton consists of a tight-knit, lightweight, soft, flexible, waterproof mesh, which allows for maximum comfort, breathability, flexibility and airflow.

The combined layers produce a golf shoe that wraps the foot in comfort.

“Our designers have carried out research in civil engineering and construction to create the distinguishing aesthetics of HYPERFLEX which are also fundamental to its performance,” said Doug Robinson, FootJoy Vice President of Design and Development Worldwide.

“Every area of this shoe has been carefully considered, incorporating exceptional craftsmanship and innovative componentry to create an incredibly flexible and lightweight, yet stable, platform from which to swing.”

HYPERFLEX has quickly earned the praise of FJ Ambassadors performing at the very highest level of the game.

hyperflex LOW“I’ve been a big fan of the HYPERFLEX ever since I put them on before the Ryder Cup,” said PGA Tour winner Hunter Mahan. “The comfort I get when I’m on the golf course all day combined with the stability as I swing the club is fantastic. I really enjoy wearing this shoe and also really like the progressive, edgy styling of it.”

Timothy Yoong, FootJoy’s Regional Brand Manager, Southeast Asia and Greater China, said: “The FJ HYPERFLEX is one of the most revolutionary shoes created and we are excited to introduce this shoe to golfers in Southeast Asia.

“This is one of the most innovative shoe designs we have ever created. The HYPERFLEX not only looks awesome, it is also packed with cutting-edge material, performance benefits and superb comfort that will help enhance golfers’ enjoyment of the game.”

FootJoy is part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.