FootJoy’s Boa Technology to the Fore Once More

November 25, 2014

Boa HoffmanMayakoba, United States: Charley Hoffman’s faith in FootJoy was handsomely repaid when he clinched his third PGA Tour victory at the OHL Classic at Mayakoba.

In addition to a StaSof glove, Hoffman chose FJ’s D.N.A. golf shoes, which became the top selling category in golf just 90 days after coming to market this year.

Tour players around the world have been wearing D.N.A. shoes this year for the combination of performance features and comfort, including Hoffman, Adam Scott and Hunter Mahan.

The style of D.N.A. shoes Hoffman wears also features the exclusive Boa Closure System from Boa Technology, Inc. The Boa Closure System of steel lace, nylon guides and a mechanical reel, micro-adjusts the fit of the shoe with a simple turn of the knob.

The premium rear-mounted closure position pulls the foot down and back into the shoe for a custom fit, superior comfort and stability.The Boa Closure System is exclusive to FootJoy, part of Acushnet, a Full Business Member of the Asian Golf Industry Federation.

“I am a big time skier and have worn boots with the Boa system before,” said Hoffman. “Once FootJoy came out with a Boa option, it was an instant fit for me because you never have to worry about your shoe coming undone throughout the round and you have an even fit throughout the shoe.

“Any shoe I order, I get the Boa model. Once you tighten them up in the locker room you don’t have to worry about them the rest of the day.”

In 2004, FJ was the first brand to bring this innovating fitting technology to the market and has made several improvements in both aesthetics and quality.

“The Boa Closure System is a tremendous technology especially with the premium location of the dial in the heel that is designed to deliver a precise, custom fit,” said Doug Robinson, Vice President Footwear Design and Development Worldwide.

“FJ Tour players have the choice to wear whichever styles suit their game and/or personal style. The fact that Charley trusts Boa-powered D.N.A. styles speaks volumes about the legitimacy of the system.

“In addition to Charley and several other Tour players, there is a legitimate following by FJ/Boa loyalists around the world.

“We look forward to continue working closely with the BOA team to deliver additional Tour-proven performance golf footwear.”

Golf shoes currently available with the Boa Closure System include the men’s and women’s D.N.A. category, Contour Series, the top selling shoe category of all time, as well as a custom options in its MyJoys programme.