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Peng’s CCM Pathway to Personal and Professional Growth

July 13, 2017

Wee Peng Siong (far right) delivering a speech during an educational gathering.

Bogor, Indonesia: A combination of courage, perseverance and a sound education are pre-requisites for making the grade in any profession. And so it is with club management.

Just ask Wee Peng Siong, General Manager at Indonesia’s acclaimed Riverside Golf Club and a Board Member of the Asian Golf Industry Federation (AGIF).

Furthermore, he has the distinction of being among a handful of senior golf club personnel in Asia to have achieved globally-recognised Certified Club Manager (CCM) certification.

Born and brought up in Singapore, Wee has risen through the ranks to become one of the most respected General Managers in the Asian club industry – and a role model for youngsters around the region seeking to carve themselves a career in club management.

By his own admission, Wee would not have been able to succeed without investing a considerable amount of time, money and effort into learning the trade.

Reflecting on the CCM pathway that he adopted and helped him to secure and hold down senior jobs in China, Macau and Indonesia, Wee has no regrets.

Wee Peng Siong

“My path towards CCM has been insightful, enriching and colourful,” said Wee, among only a handful of individuals to sign up to the programme when it was introduced to China in the 1990s.

He said: “In those days, China had about 400 golf club general managers. But not many saw the value in the CCM programme. Only a few of us had the courage to invest our time and effort in congregating/learning from the top practitioners in global club management.”

It’s no coincidence that today the same group of people form the nucleus of club management in China, holding positions at the top clubs and regarded as opinion leaders within the industry.

For his part, Wee took the plunge because he initially wanted to gain the skills necessary to make the transition from being a Director of Golf to becoming a General Manager.

He said: “Now, after 15 years of being a General Manager, I’m glad to be able to say that it was well worth the investment.

“I have been fortunate to be in a position not only to exercise those skills that I learned, but also to see them flourish and change the lives of my colleagues.

“The spiritual fulfillment and life skills I have gained from this journey were also instrumental in making me a better leader and manager and a more skilled business proponent.

“It’s also served me well in tooling me with the right perspectives to navigate the political landscape that we see in most clubs. I am now a true believer in lifelong learning and continue to share it with my best friends.”

Given his first-hand experience, Wee has no qualms about endorsing the Business Management Institute (BMI) Club Management Courses that are being presented by the AGIF and the Club Managers Association of America (CMAA).

As the official partner, the certification programme powered by CMAA is being executed by the AGIF.

The fifth course to be offered under the BMI Asia Pacific education programme is being staged at Kuala Lumpur’s Kota Permai Golf & Country Club from July 24-28.

“To all aspiring club managers, I would encourage them to take advantage of this wonderful opportunity,” said Wee. “On both a professional and personal level, they will benefit enormously.”

The BMI programmes are completely endorsed and empowered by CMAA and is equivalent to what one can receive in the United States.

BMI course-takers need not be members of the CMAA or the AGIF. The cost for the Kuala Lumpur course is US$1,400 for delegates who are members of the AGIF and US$1,600 for non-members.

For conference registrations and enquiries, please email: pk.ong@agif.asia

 

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