Jupiter, Florida, United States: The National Golf Foundation (NGF) has published its educational white paper entitled ‘Direct to Consumer Marketing for the Golf Business’.
“We are always looking for new and innovative ways to best serve our clients,” said Greg Nathan, NGF’s Chief Business Officer.
“We developed the white paper to share with clients, members and the golf industry at large our cumulative knowledge from almost 10 years of helping some of the world’s leading golf brands reach targetted consumers and golf course decision makers.”
The idea behind publishing this white paper is to educate, inform and offer suggestions that can help improve the results of any direct marketing campaign. According to the Data and Marketing Association: ‘Email marketing ROI remains the king of the digital mountain’, and delivers a return on investment that significantly surpasses other media.
The white paper includes a series of 10 Key Questions to Ask Your Direct Marketing Provider before a campaign starts. It also includes 9 Steps to Better Email Marketing, among many other topics that are relevant to golf industry marketers.
NGF, through its NGF DIRECT product services division, offers direct marketing services to companies whose products are targetted to golf consumers or golf course decision makers including owners, operators, general managers, superintendents and head professionals.
NGF DIRECT collaborates with clients on programme strategy and then executes the email and direct marketing campaigns. Much of the white paper content draws on NGF’s experience delivering optimal campaign success through rigorous list targeting, special offer conception, effective message delivery and post-campaign analysis.
The white paper is available for free download.