Scottsdale, United States: Golf Advisor, NBC Sports’ digital destination for the travelling golfer, has announced a new partnership with Troon, making Golf Advisor the official licensee of Troon Golf Vacations.
Golf Advisor will assume responsibilities for marketing and fulfilment for hundreds of properties within the Troon Golf Vacations destination portfolio.
Troon Golf Vacations destinations include Hawaii, Scottsdale, Florida, Las Vegas, Palm Springs, Puerto Rico and many more. Notable golf courses include Kapalua on Maui, Troon North in Scottsdale, Pronghorn in Oregon, Tiburón in Florida and Bahia Beach in Puerto Rico.
“The rapid evolution of the travel offerings introduced in 2018 to the Golf Advisor brand has been exciting to watch. This new partnership complements an already great resource for the avid travelling golfer. Since Troon has always been a valued partner within our businesses, expanding our relationship to drive more golf travellers to Troon locations is a very natural next step,” said Jeff Foster, Senior Vice President, GolfNow and Emerging Businesses.
“We are excited to partner with Golf Advisor and Golf Channel on this collaboration with Troon Golf Vacations that will ultimately deliver golf vacation travellers to our family of courses, resort partners and destinations,” said Tim Schantz, President of Troon, an Executive Member of the Asian Golf Industry Federation.
“Together with our Troon-supported sales and marketing reach, combined with Golf Advisor and Golf Channels marketing, we will create new synergies that will connect travelling golfers with stunning resort locations,” he added.
Troon Golf Vacations currently offers customised golf packages that couple resort accommodations and Troon-affiliated courses around the world.
Golf Advisor, which features more than 800,000 golf course reviews, award-winning editorial content and a host of travel experiences, will use its resources to significantly enhance the Troon Golf Vacations brand and help heighten awareness of Troon-affiliated destinations across North America through digital promotion, social media and via Golf Channel on-air exposure.
Operationally, Golf Advisor plans to integrate new technologies to improve the overall booking experience for golfers and maximise efficiencies for both golf travellers and host destinations.