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Grounds Maintenance and Landscaping Company Ties up with Toro

December 3, 2019
Hervé Lançon (left), CEO, id verde Group, with Toro’s Andy Brown.

London, England: id verde, Europe’s largest provider of grounds maintenance and landscape construction services, has signed a three-year partnership with Toro as a preferred supplier to its network of locations throughout France, the United Kingdom and the Netherlands.

Through this contract, all id verde branches will have access to the full range of Toro products, including reel mowers, rotary mowers, flail mowers, and small-area and wide-area mowers, as well as landscape contractor equipment.

Toro’s extensive product portfolio also includes irrigation and snow removal products, and its equipment is widely used at notable sports venues and historic sites around the world.

The decision to work with Toro complements id verde’s on-going strategic expansion plans, aimed at adding to the company’s capabilities and geographical coverage.

“We were looking for a reliable partner with a strong presence, both at the local level and throughout Europe as we continue to expand. With Toro’s distributor network, we will have full coverage in terms of product, service and support. It’s exactly what we need to ensure consistency in quality and performance across all of our branches,” said Pascal Amico, Director of Purchasing at id verde.

“Toro is an ideal partner for id verde, not only because of our presence throughout Europe, but also because of our shared values,” said Andy Brown, Corporate Accounts Manager at The Toro Company, an Executive Member of the Asian Golf Industry Federation.

“Both companies have a long history of being committed to quality, environmental responsibility, customer relationships and putting safety first. We’re looking forward to supplying id verde with the products and support they need to build on that legacy moving forward.”

Anthony Nadalin, Senior Marketing Manager at The Toro Company, said id verde will also benefit from Toro’s current focus on developing new products for the landscape contractor market. “Toro is investing heavily in new products so we can offer a total solution for contractors of any size, whether it’s a small independent business or a large group like id verde,” Nadalin said.

“From clearing and preparing the site to landscaping and maintaining it, Toro has equipment solutions for virtually every aspect of grounds’ care. Our partnership with id verde is a real proof that Toro has the broad product portfolio that contractors can count on to get the job done from start to finish.”

Beyond access to Toro’s portfolio of product, the partnership also relies on the network of support that Toro offers in France, Holland and the UK through its dedicated and long-term distributors in each country.

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