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New Title Sponsor for Hong Kong Golf Club Showpiece

July 18, 2018

Representatives from the Hong Kong Golf Association, Honma Golf, Hong Kong Golf Club and European Tour announce Honma as title sponsor of the 2018 Hong Kong Open.

Hong Kong: Honma will be the title sponsor of the Hong Kong Open when the US$ 2 million purse tournament returns to the Hong Kong Golf Club this year.

The Japanese golf equipment manufacturer takes on the sponsorship of one of Asia’s most prestigious golf tournaments as Honma and the Hong Kong Open look to celebrate their respective 60th year anniversaries.

Established in Sakata, Japan in 1959, Honma is a premium golf brand, synonymous with intricate craftsmanship, dedication to performance excellence and exceptional product quality. Its renowned ‘Made in Japan, SAKATA’ stamp is recognised by golfers around the world.

Dating back to the same year, the Hong Kong Open is Hong Kong’s oldest professional sporting event. Along with the Masters Tournament at Augusta National and the European Masters at Crans-Montana, it is the only professional golf tournament to have been held at the same venue for more than 55 consecutive years.

Previously sponsored by Swiss bank UBS, the tournament, won by Wade Ormsby of Australia last November, will continue to be tri-sanctioned by the European Tour, Asian Tour and the Hong Kong Golf Association and will be played on the Composite Course at the Hong Kong Golf Club, a Golf Course Facility Member of the Asian Golf Industry Federation.

To take place from November 22-25, the 2018 edition of the Honma Hong Kong Open presents both organisations with an opportunity to celebrate each other’s history and provide a world-class sporting spectacle for the people of Hong Kong and golf fans around the world.

Liu Jianguo, Honma’s Chairman, said: “Honma is proud to be named title sponsor of the Honma Hong Kong Open for the 2018 edition. Honma and the Hong Kong Open are two unique organisations with a great history.

“We are excited about the increasing popularity of golf in Asia, with the number of golf fans in Asia growing by some 34% over the past five years. We look forward to celebrating the 60th anniversary of the tournament and the founding of Honma and to working together with the Hong Kong Golf Club to make this year’s event a very special occasion in the tournament’s esteemed history.”

Martin Hadaway, Captain of the Hong Kong Golf Club, said: “The Hong Kong Golf Club is pleased to welcome Honma to the Hong Kong Open. This promises to be a very special year in the history of the tournament as the Hong Kong Golf Club celebrates 60 years of bringing the best golfers in the world to Hong Kong to compete in this prestigious tournament. We share Honma’s passion for the game and look forward to celebrating this important milestone with them.

“Over the last two years the tournament has made significant steps to make the Hong Kong Open accessible to everyone in Hong Kong with free access on Thursday and Friday continuing in 2018.”

Yoshihiro Nishi, President of the Hong Kong Golf Association, added: “We welcome Honma to the golf community in Hong Kong. Their sponsorship of the 2018 Honma Hong Kong Open is testament to their reputation as one of the leading brands in the golf industry and we look forward to celebrating the 60th anniversary of both organisations.”

Ben Cowen, the European Tour’s Director of International Policy, said: “We congratulate the Hong Kong Golf Club and Honma on their 60th year anniversaries and we look forward to another exciting edition of the Hong Kong Open.

Tommy Fleetwood and Rafa Cabrera Bello hitch a ride during the launch of The Road To Dubai ahead of last year’s Hong Kong Open. Picture by Arep Kulal/Getty Images

“Last year’s Hong Kong Open marked the start of the European Tour’s 2018 Race to Dubai and it’s fitting that a tournament of this stature continues to be the curtain-raiser for the new season. We look forward to once again working with our sanctioning partners, the Asian Tour and the Hong Kong Golf Association, to staging another world-class event.”

The Honma Hong Kong Open will mark the start of the European Tour’s 2019 season, while offering valuable season-ending points for the Asian Tour’s Order of Merit.

The Honma Hong Kong Open has also been recognised as an ‘M’ Mark event to help enhance the image of Hong Kong as Asia’s sports event capital. ‘M’ Mark is awarded by the Major Sports Events Committee, symbolising an intense, spectacular and signature event in the territory’s sports calendar.